The Collective
A group of award-winning strategists, designers, and researchers identifying, creating, launching, and managing meaningful products and services for consumers and employees.
Sundy Grubel - Founder and CEO
Sundy is a design executive with over 25 years of leadership in service design, UX research, experience design, and business transformation strategy.
Sundy has in-depth experience working with cross-industry clients with a profound interest and expertise in finance, healthcare, and hospitality. Sundy specializes in helping organizational leaders understand the outcomes of an insights driven strategy employing Service Design methods to achieve business goals and exceed customer expectations across a constantly evolving landscape.
Sundy’s expertise includes business transformation, product and service creation, delivering optimal customer experiences, developing new revenue streams, enhancing acquisition, improving retention, and increasing overall customer satisfaction.
We bring empathy to creating and executing new experiences through a research-led and human-centered lens.
As Managing Director at JPMorgan Chase, Sundy led the UX research practice, focusing on innovation in payments, travel, shopping, offers, points & rewards, and alternative lending products. Under her leadership, the team identified new market opportunities and helped to protect customers from frauds and scams in one of the country's largest financial institutions.
As Managing Director at Accenture, Sundy led the regional design practice for Fjord, Accenture’s design and innovation capability, and is one of the world’s most respected leaders in Service Design. Her leadership and contribution played a foundational role in rethinking the human and digital experience across many use cases, from reimagining the in-store and physical drive-through for a major QSR to defining the future car buying experience for consumers and associates and transforming the employee experience for one of the world’s largest global hospitality chains.
Justin Lesniak - Design Leader
Justin is a multidisciplinary design leader who combines Service Design, Design Research, and Content Design to turn ambiguity and complex data into solutions that deliver material impact for people and businesses.
Justin specializes in conducting deep research, delivering it with compelling stories that uncover current challenges and highlight future opportunities.
Justin brings ten years of design experience and five years of leadership to Heart & Soul Collective.
Justin has been in a consulting role, working for Fjord (Accenture) and Boston Consulting Group for the majority of his career. He has consulted for several fortune 500 clients, using his talents to address digital transformations, employee experience, product design, and branding.
Education:
Savannah College of Art and Design - Advertising
Northern Arizona University - Journalism
Join the Collective
We are excited to add to our diverse list of partners. If you are interested in becoming part of the collective, fill out the form below or contact us today at join@heartsandsoulcollective.com.
Cultivating a diverse, equitable, and inclusive workplace.
At Heart & Soul Collective, Inc., we believe that diversity, equity, and inclusion are fundamental to our organization's success and our community's well-being. We are committed to fostering an environment where everyone feels valued, respected, and empowered to contribute their unique perspectives and talents.
Our Commitment to Diversity
We recognize that diversity is multifaceted, encompassing differences in race, ethnicity, gender, age, sexual orientation, disability, socioeconomic status, and cultural background. We actively seek to attract, hire, and retain a diverse workforce that reflects our global community. By embracing diverse viewpoints, we enhance our creativity, innovation, and decision-making, affecting the outcome of our work.
Fostering Inclusion
Inclusion is about creating an environment where everyone feels welcome and valued. We are committed to building a culture where differences are acknowledged and celebrated. We encourage open dialogue, active listening, and mutual respect.
Action and Accountability
We understand that our commitment to DE&I requires ongoing effort and accountability. We set measurable goals and regularly assess our progress. We provide training and development opportunities to educate our team on DE&I best practices.
Our Vision
Our vision is to create a workplace where diversity, equity, and inclusion are ingrained in our culture and operations. By doing so, we become a better company and contribute to a more just and equitable society.
Let’s work together.
Please provide us with some basic information below, and we will contact you shortly.