The Collective
A group of award-winning leaders who envision and create meaningful products and services that drive impact.
Sundy Grubel
Founder and CEO
Sundy is an executive with 30 years of leadership in service design, UX research, experience design, and business transformation strategy.
Sundy has in-depth experience working with cross-industry clients with expertise in finance, healthcare, retail, and hospitality. Sundy specializes in helping organizational leaders understand the latest tools and technology to shape outcomes of an insights driven strategy to achieve business goals and exceed customer expectations across a constantly evolving landscape.
Sundy’s expertise includes business transformation, ML/AI/RPA operations, product creation, customer experience (CX), employee experience (EX), developing new revenue streams, improving retention, and increasing overall customer satisfaction.
As Managing Director at JPMorgan Chase, Sundy led the UX research practice, focusing on innovation in payments, travel, shopping, offers, points & rewards, and alternative lending products. Under her leadership, the team identified new market opportunities and helped to protect customers from frauds and scams in one of the country's largest financial institutions.
As Managing Director at Accenture, I led the regional strategy & design practice for Fjord, Accenture’s design and innovation capability. My leadership and contribution played a foundational role in rethinking the human and digital experience across many business contexts, from reimagining the patient experience for healthcare providers to engineering the in-store and physical drive-through for a major QSR, to defining the future the payer experience for health insurance, transforming the employee experience for one of the country’s largest providers.
John Wilkins
Strategy Executive
John is a client strategy and design executive with 20+ years of experience in digital service design & UX, in-store experience, and digital transformation who relishes problem solving and immersion in a client’s business.
He has worked in multiple industries tackling issues from loan lifecycle experience to employee enablement in hospitality to user visits in medical check-in and experience to research in user interfaces in industrial equipment.
Using a blend of empathetic, human-centric research combined with data, he specializes in understanding a client’s needs as well as user objectives and is adept at working with the front-of-house and back-of-house interaction. He has a reputation for skill at working with multiple cultures and language speakers.
As a Group Director at Sapient he managed multiple challenges for a large global client from customer engagement to tech transformation. At Fjord at Accenture he designed engagements to address challenges like customs clearance for a global transportation company. At a retail design consultancy, he oversaw the reinvention of the front-of-house guest experience for Cirque-du-Soleil’ traveling shows.
Education:
John received his undergraduate degree from Princeton University and MBA from the University of Georgia. He is currently studying generative AI at Purdue Online.
The Collective
Timothy Truxell
Executive Director of Content and Experience
Justin Lesniak
Service Design Lead
Malica Ahmad
Design Lead
Amber Clermont
UX Researcher
Mateo Visbal
Cinematographer
Join the Collective
We are excited to add to our diverse list of partners. If you are interested in becoming part of the collective, fill out the form below or contact us today at join@heartsandsoulcollective.com.
Cultivating a diverse, equitable, and inclusive workplace.
At Heart & Soul Collective, Inc., we believe that diversity, equity, and inclusion are fundamental to our organization's success and our community's well-being. We are committed to fostering an environment where everyone feels valued, respected, and empowered to contribute their unique perspectives and talents.
Our Commitment to Diversity
We recognize that diversity is multifaceted, encompassing differences in race, ethnicity, gender, age, sexual orientation, disability, socioeconomic status, and cultural background. We actively seek to attract, hire, and retain a diverse workforce that reflects our global community. By embracing diverse viewpoints, we enhance our creativity, innovation, and decision-making, affecting the outcome of our work.
Fostering Inclusion
Inclusion is about creating an environment where everyone feels welcome and valued. We are committed to building a culture where differences are acknowledged and celebrated. We encourage open dialogue, active listening, and mutual respect.
Action and Accountability
We understand that our commitment to DE&I requires ongoing effort and accountability. We set measurable goals and regularly assess our progress. We provide training and development opportunities to educate our team on DE&I best practices.
Our Vision
Our vision is to create a workplace where diversity, equity, and inclusion are ingrained in our culture and operations. By doing so, we become a better company and contribute to a more just and equitable society.