Business Strategy and Service Design Experts Creating Meaningful and Measurable Outcomes for everyone.

Founded in 2024 and built on decades of experience in business strategy, service design, UX Research, customer experience, and product development, Heart & Soul Collective, Inc. (H&S) combines insights, impact, innovation, and execution to create and enhance products and services for customers and employees.

Are you looking to expand AI in business operations, customer service, or product creation?

Let us help you identify new capabilities and exceed customer expectations while enhancing your employees’ experience. Contact us today.

The Collective

A group of award-winning strategists, designers, and researchers identifying, creating, launching, and managing meaningful products and services for consumers and employees.

Services

UX Research

Design Research (UXR) is the foundation and the first step in a Service Design engagement. Design Research is the execution of activities to understand and build empathy for the people and processes involved in the use of products and services.

Many different types of research are used to investigate and develop an understanding of users, including Exploratory, Generative, and Evaluative research.

H&S has expertise in:

  • Ethnography & Contextual Inquiry

  • Diary Studies & Field Studies

  • In-depth interviews / Focus Groups / Surveys

  • Usability Testing & Experimentation

  • Synthesis / Analysis

  • Insights to Action

At H&S, we embrace all platforms and technologies that advance our outcomes and improve research and insights, including AI and the many other tools available.

At H&S, we can tailor an approach for your unique products and services that ultimately meet your customer’s needs and your business OKRs.

Design Strategy

Service Design is about creating experiences across a host of touchpoints and considering the entire ecosystem in which those services and touchpoints exist. This process hinges on a design strategy that takes into consideration People, product, place, process, and performance.

When designing for service, the following principles must be considered: human-centered, collaborative, prototype-driven, and iterative.

At H&S, our experience across every industry allows us to look at trends, use evidence, and craft a successful design strategy that helps you achieve customer success.

Example Deliverables:

  • Key Insights

  • Personas, Mindsets, Archetypes, & Segmentation

  • Journey Maps

  • Service Design Blueprints

  • Concepts and Prioritization

  • Prototypes & Testing Strategy

  • Future Vision

At H&S, we embrace all platforms and technologies that advance our outcomes and improve research and insights, including AI and the many other tools available.

Let’s meet to discuss your design strategy needs.

UX Design

User Experience (UX) Design is the process of creating products and services that provide meaningful and seamless user experiences. It involves understanding users' needs and behaviors through research and synthesis and then designing intuitive and enjoyable interfaces and interactions across a host of touchpoints. At H&S, we embrace all platforms and technologies that advance our outcomes and improve research and insights, including AI and the many other tools available. Our team has award-winning experience in UX design and can tailor an approach to your organization. Let’s meet!

Design Training

Our experts can help your team learn the principles, methods, and techniques of a design-driven, customer-centric product culture. Schedule a call to discuss your organization's training needs today.

Design Workshops

At H&S, we offer hands-on workshops that provide an immersive journey through service design, product design, and design thinking. Your team will learn to tackle complex challenges with creativity and empathy. We tailor a particular agenda to build a collaborative and human-centered approach to business challenges and customer experience (CX) in your environment. Reach out today to schedule a time to discuss your workshop needs. 

Clients:

Deep, comprehensive knowledge, skills, and experience in understanding key players, challenges, metrics, OKRs, and vital technologies.

Industry Expertise sets us apart.

Testimonials

  • “We worked with Sundy to create a custom workshop for my team focused on the foundational principles of experience design research. We covered methodologies, best practices, how to synthesize and ultimately storytell for impact. Sundy put together a wonderful session that my team, which ranged from experienced to nascent practioners, all found incredible value in. We constantly reference the concepts and practical frameworks from our workshop!”

    Janet Roller
    Vice President, Experience Design + Innovation
    Marriott International

Let’s work together.

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